1. Understand Your Audience First

Before diving into tools, get clear on:

Who your target customers are

What problems they’re trying to solve

What language and phrases they naturally use


This customer-first mindset helps you uncover keywords with real intent and value.


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2. Start With Broad Topics

Create a list of broad topics related to your business or niche. For example, if you're a digital marketing agency:

Content marketing

SEO

Social media

Website design

Email marketing


These serve as “seed” topics to expand into specific keywords.


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3. Use Keyword Research Tools

In 2025, AI-powered tools have made keyword research faster and more accurate. Use a combination of these:

Google Keyword Planner

Ahrefs or SEMrush

Ubersuggest

AnswerThePublic

Google Trends

ChatGPT for brainstorming long-tail keyword variations


Look for keywords with a healthy balance of:

High search volume

Low-to-medium competition

High commercial or informational intent



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4. Focus on Search Intent

Match keywords to user intent:

Informational: how, what, tips, guide

Navigational: brand names, services

Transactional: buy, hire, affordable, near me

Commercial investigation: best, top, compare


Google now ranks content not just for keywords, but for how well it matches intent.


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5. Identify Long-Tail Keywords

Long-tail keywords are more specific and less competitive. For example:

Short: “digital marketing”

Long-tail: “affordable digital marketing agency in Melbourne”


These keywords have lower volume but often convert better.


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6. Spy on Competitors

Use tools like Ahrefs or SEMrush to see:

What keywords your competitors rank for

Which pages drive them the most traffic

Content gaps you can fill with better or more targeted keywords



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7. Group Keywords by Topic

Cluster related keywords under one theme to plan content and page structure.
For example: Main topic: “Social Media Marketing”
Clusters: Instagram ads, Facebook strategies, TikTok for business, social media content calendar

This helps with internal linking and improves topical authority.


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8. Localise Keywords for Geo-Targeting

For Australian businesses (or any local market), make sure to add location-based variations:

“SEO agency Sydney”

“Web designer in Perth”

“Cafes near Brisbane CBD”



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9. Keep Tracking and Updating

Keyword trends change. What works today might not work next quarter. Use Google Search Console and analytics to:

Track performance of keywords over time

Identify opportunities to optimise old content

Spot rising keyword trends



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How Yumpress Can Help

At Yumpress, we don’t just find keywords—we craft full strategies that drive real traffic and conversions. Our team uses AI, competitor data, and local insights to uncover high-impact keywords specific to your industry and market.

Let us take care of the research so you can focus on growing your business.